Monday, April 21, 2014


EN    Most of us already heard of the new coorperation announced at the Coachella last week between the New Yorker Designer Alexander Wang and H&M.
 I didn't know him or his collection before but i did some research to get more infos and i have to tell that i'm quite impressed of his work. He knows what people want to wear.
Wang is the first American designer to partner with H&M and also the youngest with his age of 30!
What an honour!
Not so long ago i've informed you about the collaboration with Isabelle Marant (here) and it also went successful. So there's nothing to worry about, i guess. I'm optimistic.

What does Wang says? (Of course he's honoured! I mean who wouldn't be?)

  “The idea of collaborations isn’t new anymore, they’ve been done from all angles,” he began. “When they approached me, I wanted to do something different. It will be a new take on a lifestyle offering. It’s a little early [to talk about it], but it’s a completely new take on how they do collaborations.”

DE     „Ich fühle mich geehrt, ein Teil von H&Ms Designer-Kooperationen zu sein“, sagt Alexander Wang. „Die Arbeit mit dem H&M-Team ist ein aufregender Prozess, der mit viel Spaß verbunden ist. Man ist dort sehr aufgeschlossen dafür, Grenzen zu verschieben und eine Plattform für Kreativität zu schaffen. Dies wird eine großartige Möglichkeit für ein breiteres Publikum sein, Elemente von Alexander Wangs Marke und Lifestyle zu erleben.“

H&M :
 „Alexander Wang ist eine der wichtigsten Stimmen in der Mode von heute. Er versteht genau, was Menschen tragen wollen und setzt dies mit einer Energie und Leidenschaft um, die ansteckend ist. Es ist unglaublich spannend, dieses Jahr mit ihm zusammenzuarbeiten“, sagt Margareta van den Bosch, H&Ms Creative Advisor.

   Wang will design collections for women and men. They will be sold in 250 H&M stores worldwide, and online starting November 6, 2014.

So excited about this and i hope that this time i can grab some pieces too. As i couldn't get any of the last collaboration. Poor me! but by this time i'll save money to get some of this hot collection.

Lookbook Spring14

Much love xx

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